Google's Chrome to start blocking ads of some non-Google ad services

By: (plus.google.com) +David Herron; Date: Thu Jun 01 2017 17:00:00 GMT-0700 (PDT)

Tags: Google » Internet Advertising

Google makes a lot of money off of Internet advertising. Advertising services are Google's main income stream off which they've built a humongous business. There are lots of crappy abusive advertising practices on the Internet, and Google plans to change Chrome to block some of that advertising. It's important therefore to question whether Google's plan to block some advertising is legitimate.

Google's announcement starts with this:

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with.

About 15 years ago, when the Adsense network was still new, I had the chance to attend a meeting between Google and Adsense Publishers. During that meeting, Google's representatives said the same sort of thing. That they'd designed Adsense to fulfill a virtuous circle, being useful to advertisers, to publishers, and most importantly to the readers. That their goal was advertising that readers would consider a useful addition to the site content, and therefore would not be turned off etc.

My experience of Adsense is that the last few years Google lost track of that goal ... be that as it may, Google is still saying the same thing all these years later. That's nice of them.

The very next thing:

But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads--taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.

Um... "videographers to depend on ads" would refer to YouTube "content creators" would it not? There is information out there on blocking YouTube advertising. In any case - yes - obviously there is an upswing in obnoxious advertising that makes people want to turn block it all.

I've purposely not run an adblocker because if I'm going to run advertising on my websites, to earn money from my websites, then I should not begrudge others who are doing the same. Unfortunately the obnoxiousness of advertising on some of my favorite sites led me to install an adblocker in Chrome -- for awhile -- until the adblocker itself started causing problems, that is.

We believe online ads should be better.

I hope that's actually not the case - and that Google's action is not an effort to squash advertising from competing networks.

Coalition for Better Ads -- (www.betterads.org) https://www.betterads.org/ -- Its initial press release was in December 2016, meaning this is a brand new organization.

Founding members and supporters of the Coalition, in alphabetical order, include the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), BVDW Germany, Digital Content Next, DMA, European Publishers Council, Facebook, Google, GroupM, IAB, IAB Europe, IAB Tech Lab, as well as additional national and regional IABs, Network Advertising Initiative (NAI), News Media Alliance, Procter & Gamble, Unilever, The Washington Post, and World Federation of Advertisers (WFA).

In other words, Google is a founding member but that group includes a number of other companies. The very least one can say is that Google is not acting unilaterally in this, since there are other companies (including publishers) involved.

That the Coalition website is full of research into preferred types of advertising is A Good Thing, in that it indicates an effort to promote a virtuous circle.

Google has a couple new tools,

Cutting to the chase

Here's the change Google will put into Chrome:

Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

A key phrase is "including those owned or served by Google", so we'll have to test this assertion in the future to see whether Google remains true to that promise.

Source:

« The Lie of the Land, Season 10 Episode 8 preview Introduction to Time Series and InfluxDB »
2016 Election Acer C720 Ad block AkashaCMS Amiga Android Anti-Fascism Apple Apple Hardware History Apple iPhone Hardware April 1st Arduino ARM Compilation Astronomy Asynchronous Programming Authoritarianism Automated Social Posting Bells Law Big Brother Black Holes Blade Runner Blogger Blogging Books Botnet Botnets Cassette Tapes Cellphones Christopher Eccleston Chrome Chrome Apps Chromebook Chromebooks Chromebox ChromeOS CIA CitiCards Civil Liberties Clinton Cluster Computing Command Line Tools Computer Hardware Computer Repair Computers Cross Compilation Crouton Curiosity Rover Cyber Security Cybermen Daleks Darth Vader Data backup Data Storage Database Database Backup Databases David Tenant DDoS Botnet Detect Adblocker Digital Photography DIY DIY Repair Docker Doctor Who Doctor Who Paradox Drobo Drupal Drupal Themes DVD Early Computers Election Hacks Electric Bicycles Electric Vehicles Electron Emdebian Enterprise Node ESP8266 Ethical Curation Eurovision Event Driven Asynchronous Express Facebook Fake News File transfer without iTunes FireFly Fraud Freedom of Speech Gallifrey git Gitlab GMAIL Google Google Chrome Google Gnome Google+ Government Spying Great Britain Home Automation HTTPS I2C Protocol Image Analysis Image Conversion Image Processing ImageMagick InfluxDB Internet Internet Advertising Internet Law Internet of Things Internet Policy Internet Privacy iOS Devices iPad iPhone iPhone hacking Iron Man Iternet of Things iTunes Java JavaScript JavaScript Injection JDBC John Simms Joyent Lets Encrypt LibreOffice Linux Linux Hints Linux Single Board Computers Logging Mac OS Mac OS X Make Money Online MariaDB Mars Matt Lucas MEADS Anti-Missile Mercurial Michele Gomez Military Hardware Minification Minimized CSS Minimized HTML Minimized JavaScript Missy Mobile Applications MODBUS Mondas Monty Python MQTT Music Player Music Streaming MySQL NanoPi Nardole NASA Net Neutrality Node Web Development Node.js Node.js Database Node.js Testing Node.JS Web Development Node.x North Korea Online advertising Online Fraud Open Media Vault Open Source Governance Open Source Software OpenAPI OpenVPN Personal Flight Peter Capaldi Photography PHP Plex Media Server Political Protest Postal Service Power Control Privacy Production use Public Violence Raspberry Pi Raspberry Pi 3 Raspberry Pi Zero Recycling Remote Desktop Republicans Retro-Technology Reviews Right to Repair River Song Rocket Ships RSS News Readers rsync Russia Russia Troll Factory Scheme Science Fiction Season 1 Season 10 Season 11 Security Security Cameras Server-side JavaScript Shell Scripts Silence Simsimi Skype Social Media Warfare Social Networks Software Development Space Flight Space Ship Reuse Space Ships SpaceX Spring Spring Boot SQLite3 SSD Drives SSD upgrade SSH SSH Key SSL Swagger Synchronizing Files Telescopes Terrorism The Cybermen The Daleks The Master Time-Series Database Torchwood Total Information Awareness Trump Trump Administration Ubuntu UDOO Virtual Private Networks VirtualBox VLC VNC VOIP Web Applications Web Developer Resources Web Development Web Development Tools Weeping Angels WhatsApp Wordpress YouTube