By: +David Herron; Date: April 4, 2019
Tags: Make Money Online
The attraction to custom products is the uniqueness. To be wearing a t-shirt, or a cell phone case, or a backpack, unlike what everyone else is wearing. Mass marketed products are all around us, and create a sameness if all of us are wearing the same things. It's nice for some of us to go out of the way to be wearing or using unique products.
The print-on-demand model is that for certain products, the underlying product is standardized -- a t-shirt, or pants, or whatever - but a custom design is printed on the product. For example consider this product design:
This is a simple thing, designed using what had been an iconic part of British life in the early-to-mid 1900's, and then was popularized by a certain BBC television series, Doctor Who. Plenty of us associate this image with the adventures of The Doctor, and some will want to spend the dollars required to get this custom iPhone case. This person did a rather good job with the image without infringing on the BBC copyrights.
At the seller end -- that's who you are, someone who's looking for success selling custom products through print on demand services -- we are in the role of providing the custom products others will want.
We went over this idea earlier: Make money uploading images for T-shirt designs to Teespring, Zazzle, etc
In this article I want to go over some courses that teach how to make money through either print-on-demand marketplaces, or through print-on-demand service providers.
Print on Demand Marketplaces Again, this is sites like Zazzle or Cafe Press. In such sites the marketplace lets folks upload their own design, and the product will be listed on the print-on-demand marketplace. In some cases the marketplace lets folks set up their own "shop" facade within the site, and in other cases your product is simply among a crowd of other products. A few of these marketplaces are listed here: Make money uploading images for T-shirt designs to Teespring, Zazzle, etc
Print on Demand Providers Some companies instead seek to be the back-end service provider, rather than to be in the business of finding customers. These companies operate the printing machines and order fulfillment infrastructure. Other people, like you, set up the websites that bring in customers. The model is similar to drop-shipping, in that a person will setup an e-commerce site with a bunch of designs, take orders from customers, then hand off the customer/order details to the service provider, and the service provider takes care of producing the product and shipping to the customer. In theory the customer won't know there was a service provider.
Affiliate sales through Print on Demand Marketplaces There is also a third model, which is what I did earlier. I did not design that Blue Police Box iPhone case presented earlier. But if someone buys that product after clicking on the link I've given then I will get a commission. That's because Zazzle offers an affiliate program, and I've used my affiliate referral link in that product.
When should someone graduate from Print on Demand Marketplaces to Service Providers?
There is a simplicity to selling through a print on demand marketplace. You simply upload images, and the marketplace takes care of the rest. But, your customers are paying a fairly high price, and the marketplace is keeping the majority of the profit.
Therefore it is enticing to instead operate your own store-front, and keep more of the profit.
Because many of the print on demand service providers offer integration with e-commerce services like Shopify, it can be easy to integrate your store with the service.
How do you choose between the two models? Consider these questions?
- Are you willing to take a more active role in customer service?
- Are you willing to take a more active role in the business processes required to serve customers in multiple countries?
- Have you proven your design skills are good enough to cause customers to buy your products?
- Have you proven an ability to draw traffic to the web page of your choice?