New YouTube Adpocalypse, where YouTube videos demonetized by offensive comments

By: (plus.google.com) +David Herron; Date: February 23, 2019

Tags: YouTube »»»» YouTube Adpocalypse »»»» Online Video

We've had previous cries of YouTube Adpocalypse's where YouTube "content creators" are complaining about declining advertising revenue. There was even an event in April 2018 where an upset YouTuber went to YouTube headquarters with a gun and started shooting. The new variant has YouTube taking action on videos, demonitizing, based on the comments made below the videos.

The source appears to be videos on YouTube where parents post videos of their kids in sexually suggestive positions. Such videos may be targeting pedophiles, and YouTube has often simply removed such channels. However the advertisers complained their ads would end up on such videos.

Further a stink is being made about comments in general, and as a result YouTube is taking action on YouTube videos because of the comments.

An example is this tweet: (twitter.com) twitter.com BallingerMom status 1098583664932331526

This is a mother whose videos were marked as "not suitable for advertisers" because ... why? YouTube's response was the tweets in the image above, and to explain that

(2/2) With regard to the actions that we've taken, even if your video is suitable for advertisers, inappropriate comments could result in your video receiving limited or no ads (yellow icon). Let us know if you have any questions.

The discussion went on from there:

Despite actively monitoring the comments, and removing inappropriate ones, these videos were still demonitized.

The discussion raised a very useful point -- why penalize the YouTube creator based on the actions of others?

And there is the question whether certain corporate interests are trying to destroy YouTube?

YouTubers have to take defensive action and not rely on YouTube advertising streams. YouTube is full of Make Money Online videos where someone managed to get 100,000 subscribers and is crowing about the $5000 per month they earn on advertising and telling people how to make money online by posting videos. But, that source of revenue is not reliable.

Take for example the history of Google Adsense. I've been using Adsense in my websites for almost 20 years. It used to be that Adsense paid out a lot of money, but no more.

Over time the payout from Adsense tightened and tightened. Surely something similar will be and is happening on YouTube.

The solution is for YouTubers to not rely on YouTube, but to implement multiple streams of revenue.

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