; Date: Sun Jul 23 2017 17:00:00 GMT-0700 (Pacific Daylight Time)
While YouTube's moves make us think Google will push small-scale content creators out, Facebook appears to be inviting them (and their content) to Facebook's news feed. What's in play is those "content creators" with large audiences, and the advertising revenue that can be earned through such a channel. So far YouTube has been a premium place to play that game, because all it that's required is for someone to develop a video presence attractive enough to draw in enough audience to keep people watching your videos and the ads which come along for the ride.
On the flip side is Rights Management services so that piracy doesn't run rampant. To that end, Facebook has acquired contents rights management company Source3.
Source3 says "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion."
One problem Facebook needs to solve is a thing that's rampant on YouTube. Someone gets ahold of a video -- say, a History Channel documentary about something-or-other -- and they post it on YouTube. They might enable advertising on the video, then sit back and collect revenue. Thing is they don't own rights over the documentary, they simply got it from somewhere and posted it to YouTube. Therefore they do not deserve to collect advertising revenue off the video.
Anyone can flag "inappropriate" content, includeing YouTube Videos: https://support.google.com/youtube/answer/2802027
As shown in one of the videos below, there's a button on each video on YouTube where you can report the video. One of the report types is "infringes my copyright". Submitting false claims can cause your account to be suspended, so it's best to make legitimate complaints.
The EFF has a comprehensive guide to YouTube infringement claims, how to fight one if it's incorrect, etc: https://www.eff.org/issues/intellectual-property/guide-to-YouTube-removals
Facebook has a Rights Manager - you have to "apply" to gain access to the tool https://rightsmanager.fb.com/ - which
- Easily upload and maintain a reference library of video content to monitor and protect, including live video streams.
- Specify permitted uses of each video by setting match rules.
- Identify and surface new matches against your protected content so you can review them and file a report if needed.
- Whitelist specific Pages and profiles that have permission to use your copyrighted content.
- Use the Rights Manager API to integrate existing content management workflows and to easily upload and manage large libraries.
In April 2017, Facebook began allowing infringed copyright holders to claim advertising money from pirated videos. And in July 2017, Facebook announced the acquisition of Source3.
On Facebook, a page owner can apply to use the Branded Content Tool