Detect website visitors running ad blockers, gently remind them your livelihood is impacted The adblockocalypse was supposed to make it impossible for website owners to make a living, because everyone is going to run ad blockers and we'd get no advertising revenue. Those of us who write on our websites have for years lived under the belief/hope that running advertising would give us a livable income letting us get on with the business of writing. While website advertising no longer works that well, it's an important component of the full monetization strategy every blogger or website author uses.