Apple likely to stumble badly with new iPad Pro and MacBook Air, but it's not Apple's fault
Today Apple introduced an updated MacBook Air, and a new iPad, amidst a historic economic downturn thanks to a double whammy of a global pandemic, and a global price war in the oil market between Saudi Arabia and Russia. Any company when releasing new products hope their customers will rush to the store and buy buy buy. Apple has relied on a pattern of goading its customers into upgrading every year, and the company has been so successful at this it is one of the largest market-capitalization companies on the planet. But, Apple is probably running headlong into a perfect storm that could do great damage to Apple.