Blog Index for August 2018

Facebook 'allegedly' inflates reach of targeted advertising on Facebook

(August 19, 2018) In what should be no surprise to anyone placing Facebook advertising, it is likely Facebook inflates the "reach" of an advert. A lawsuit which hopes to become a class action lawsuit alleges that Facebook employees do not give a "s---" about accuracy in the Potential Reach and Estimated Daily Reach figures shown to advertisers. Instead, Facebook plans to continue showing inflated numbers and does not care so long as it does not affect advertising revenue.