Blog Index for January 2018

Google possibly dooms YouTube by explicitly cancelling monetization for channels with low viewership

(January 15, 2018)

Cries of "YouTube Adpocalypse" have been heard from certain YouTube Creators when advertising monetization has been denied. Some on YouTube are small-time "content creators" who are hoping to make it big by recording videos about how to knit sweaters, or make yogurt, or repair laptops, or whatever topic it is they're chasing. The carrot that was dangled in front of all of us is Monetization, meaning that Google would enable Adsense advertising, and the YouTube Creator could earn revenue. I have a couple channels where I'd enabled monetization, but hadn't gotten enough traffic on my videos that the revenue was worth getting excited over. Today, YouTube sent me the following notice telling me that monetization is being turned off on my channels. We can now expect more uproar from YouTube Creators - the AdPocalypse is Coming!