(Fri Jul 21 2017 17:00:00 GMT-0700 (Pacific Daylight Time))
When YouTube launched all those years ago, before Google bought YouTube, it was a video service allowing anyone to upload videos about anything they wanted. Cat videos, a guy with a light saber, another mouthing words to a popular Romanian song, more cat videos, the FAIL videos, a girl sharing with us a fake scripted life, and on and on. We all built up a cycle of activity around YouTube. Some people just posted whatever, for example the people trying out stunts, yelling "watch this", then falling flat on their face or worse. That genre has evolved to where people filming extreme stunts sometimes fall to their death while filming the stunt. Others made a business for themselves, for example the Grow Your Greens guy taught many people about gardening while clearly earning lots of revenue from advertising running opposite his videos.
Maybe it's one of those it's too good to last deals, but lots of people used YouTube as a platform for launching careers in independently produced video commentary on whatever they want to say. Lately there are signs that Google is moving towards making big money deals with big incumbent entertainment studios. At the moment the independent producers still have a place at the table, but the commercial content from mainstream media is encroaching.
Are we on a slippery slope where YouTube won't have any space for individual content creators?