Fake News constitutes a war on Truth, in that the more fake news is bandied about, the more confused we all are, making our collective decisions worse than they should be. The election of our dear President Donald Trump is an example of a horrible collective decision based on fake news. Other examples include the continued dependence on harmful fossil fuel consumption, and the fake news campaigns combatting the truth that fossil fuels poison everything around us, causes climate change, etc. To combat Fake News, Google, Facebook, and other search engines or social media websites, are working on their ranking algorithms to detect and supress fake news. Unfortunately many legitimate news sources are being harmed in the process.

Google is the 8-million-pound-gorilla in both search engines and online video. As cool as DuckDuckGo is, it doesn't bring as many organic search visitors as does Google's search engine. Website publishers, online authors, and video content creators alike are all dependent on Google's search ranking algorithms to bring visitors. For years Google has been fighting against spammers (a form of fake news) by tweaking its search results algorithms. Those tweaks have dramatic results on search traffic going to a given website, or viewing a given video, or the advertising revenue from a video. Hopefully it's having the desired effect, in that fake news sites are losing prominence. Indications are that several prominent legitimate news sources are being harmed either from lost traffic or lost ad revenue.