Apple likely to stumble badly with new iPad Pro and MacBook Air, but it's not Apple's fault
Today Apple introduced an updated MacBook Air, and a new iPad, amidst a historic economic downturn thanks to a double whammy of a global pandemic, and a global price war in the oil market between Saudi Arabia and Russia. Any company when releasing new products hope their customers will rush to the store and buy buy buy. Apple has relied on a pattern of goading its customers into upgrading every year, and the company has been so successful at this it is one of the largest market-capitalization companies on the planet. But, Apple is probably running headlong into a perfect storm that could do great damage to Apple.
Apple updates MacBook Air, Mac Mini and launches new iPad Pro, all with more goodness
Today, Apple released some long expected updates to the MacBook Air, Mac Mini and iPad Pro. The MacBook Air received the long-awaited new Magic Keyboard which promises to fix the deep badness that is the Butterfly keyboard, while also getting performance and storage boosts. For the Mac Mini, you have to read carefully to even know it was updated, the newer model has performance and storage boosts. The new iPad Pro gets a long list of new features, from trackpad support to improved cameras to pro audio support and to a LIDAR sensor.