CPM, cost per 1000 impressions, advertising programs

; Date: Sun Aug 23 2015

Tags: Website Advertising

CPM programs pay out per 1000 impressions. This is different from a PPC (pay per click) program where you'll be paid just for showing the advertisement irregardless of whether the visitor clicks on the ad.

Example: If you get 20000 visitors per day and total of 40000 page views and you are getting CPM rates of $2 then you earning can be – 40000/1000 = 40 CPM x $2 = $80 per day.

Amazon CPM

The (affiliate-program.amazon.com) Amazon Affiliate program is of course the grand-daddy of affiliate programs. In mid-2015 they launched a CPM advertising program "that enables you to show ads from Amazon and other premium advertisers on your web site(s)."

Joining the program of course requires first joining the Amazon affiliate program.


(buysellads.com) BuySellAds is a network through which advertisers can buy advertising space on your site. There are two payment models for an advertising zone: a) Pay per month, b) CPM, which you select when creating the zone. An advertiser will pay you in the model configured in the zone.

For either the pay-per-month or CPM model, you set the price. Advertisers browse the BSA website to view available websites. The advertiser requests permission to display advertising on your site, and you must approve (or disapprove) their request. If an approved advertiser wants to change their ad, you're asked to approve (or disapprove) the change.

It's free to join BSA. They review and approve your website before allowing you to display advertising. One key attribute before your site can be approved is a minimum 50,000 page impressions per month threshold.

Propeller Ads

(www.propellerads.com) Propeller Ads is an advertising network that uses a CPM payment model. It appears to be free to sign up, but that there's an approval process before you can run advertising.

About the Author(s)

(davidherron.com) David Herron : David Herron is a writer and software engineer focusing on the wise use of technology. He is especially interested in clean energy technologies like solar power, wind power, and electric cars. David worked for nearly 30 years in Silicon Valley on software ranging from electronic mail systems, to video streaming, to the Java programming language, and has published several books on Node.js programming and electric vehicles.